Snell Advanced Media launches SAM Academy

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Neal Romanek
February 10th 2017 at 1:19PM : By Neal Romanek

The first SAM Academy trainings will begin this month

Snell Advanced Media (SAM) has launched SAM Academy, which it describes as a knowledge platform aimed at channel partners, system integrators, resellers, VARs and distributors globally. The SAM Academy's first training event will take place this month.

The SAM Academy will deliver in-house classes at its UK headquarters as well as webinars, videos and training sessions. Topics covered in the training will include IP and virtualisation, 4K live production and post, sports and news, playout and delivery, and control and monitoring. All e-learning tools will be available to partners on SAM’s revamped partner portal alongside other sales, marketing, and technical enablement resources.

SAM's chief business development and marketing officer Said Bacho, “As the pace of change in the production and broadcast area accelerates, SAM is committed to supporting our partners by sharing our knowledge on where the industry is going, how we are gearing up to meet these challenges, and the opportunities we have with our broad portfolio of innovative products and solutions.

“Our partners play a critical role in growing our business and servicing the needs of our customer base thus deserve a concerted effort to ensure they are equipped with the tools to be able to perform competitively in the market.”