NewBay to launch new b2b brand AV Technology Europe
AV Technology Europe will be headed by Michael Garwood formerly of Access AI
NewBay has added another b2b technology brand to its line-up of business intelligence sources. AV Technology Europe will supply AV professionals in the corporate, education, public sector, retail & hospitality, and entertainment industries with the latest on tech and gear developments.
Launching in September, AV Technology Europe will become a dedicated knowledge centre for decision makers and AV/IT managers through its digital, social, events, and premium magazine channels.
The new brand’s focus on education technology content will see NewBay’s Tech & Learning UK title migrated over to the AVTE platform upon launch.
AVTE will be led by editor Michael Garwood, who has recently been hired from tech start-up, Access AI, and comes with vast experience in technology publishing. Michael will work alongside content director James McKeown and managing director Mark Burton in developing the content strategy for the brand, with sales managers Gurpreet Purewal and Ollie Smith handling the commercial direction.
“It’s an extremely progressive time for the AV market, with so much technical and operational advance impacting the way businesses across the professional spectrum are approaching their AV and IT requirements,” said James McKeown, content director at NewBay.
“We’ve done our diligence and are in the fantastic position of boasting the largest and most renowned portfolio of AV intelligence brands internationally. We’re excited to bring this new premium resource to market and we look forward to working with all industry stakeholders to bring our end user readers the most informative, insightful, and enlightening product in the marketplace.”
“We are delighted to be launching such an innovative and comprehensive resource to serve the European AV end user market,” added Mark Burton, managing director, NewBay. “NewBay’s breadth and depth in both North America and Europe provides us with a unique opportunity to establish a resource like AVTE. This new initiative will allow us yet another way to serve the growing information needs of this fast evolving market.”
“I’m thrilled to have joined such a forward thinking company in NewBay and am extremely excited to be a part of such an exciting and important new title in AVTE,” said Michael Garwood, editor of AVTE. “With AV playing an increasingly intrinsic role across all industries and verticals, we feel it’s vital for IT/AV managers to have a dedicated resource catered exclusively to their needs – however simple or complex they may be. AVTE will provide just that.”
The first issue of AVTE will be printed in early September and will be available at the London PLASA Show, September 17-19. The website will go online at that time as well.