IBC Big Screen programme includes Dolby Vision screening of Baby Driver

Baby Driver
Neal Romanek
Report
August 22nd 2017 at 5:04PM : By Neal Romanek

The Big Screen will feature conference sessions on cinema production and exhibition tech and the business of cinema

This year's IBC Big Screen programme will screen Edgar Wright's latest film Baby Driver in Dolby Vision and Dolby Atmos. Throughout the show, the Big Screen programme at IBC will examine the future of cinema from VR to laser projection and camera assessments.

Highlight sessions include:

"Future camera and display technologies and applications leading to AV/VR, immersive media and holography" - Cinematographer, VFX supervisor and author David Stump, and Light Field Lab’s Jon Karafin, light field visionary and motion picture technology innovator, will discuss how content creators can explore new methods and technologies, including light field camera technology.

"Event cinema on steroids: shooting and delivering HDR and immersive audio alternative content to the Big Screen" - This session will look at the UEFA Champions League football final that took place in Cardiff on 3rd June 2017. BT Sport shot and broadcast the event in both HDR and immersive audio live to homes and for the first time to a cinema screening room. The session will screen highlights of the broadcast in the Dolby Vision and Atmos-equipped Big Screen Auditorium. Speakers from BT Sport, Dolby and Event Cinema Association will explore how the boundaries of theatrical and non-theatrical disciplines are merging. T

The business of cinema will be explored during the International Business Insights sessions on 18 September. Highlights include:

"Who is your cinema audience in 2017?" - This session focuses on new research examining the movie going behaviours and attitudes of key audience segments. Chaired by Patrick von Sychowski, Editor of Celluloid Junkie, with speakers from UNIC, Devicescape and Movio.

"The Digital Journey of a Cinemagoer " - The session explores how the customer journey is evolving and what the cinema industry needs to do to break through to today’s audiences and drive measureable business results. Speakers come from Vue Netherlands, Nordisk Film Cinemas and Gruvi.

"Innovation and the Big Screen Experience" - This session will look at recent innovations such as 4DX and VR and the potential impact on cinema going, including asking whether these new technologies will increase attendance and probability or if they are they short lived novelties.