SAM announces new Kula production switcher

Kula Switcher by Snell Advanced Media
Neal Romanek
Post Production
February 9th 2016 at 10:39AM : By Neal Romanek

Switcher combines SD, HD, and 4K capabilities

SAM (Snell Advanced Media) has launched the new Kula range of multi-format production switchers, which will combined SD, HD and 4K capabilities. Kula uses FormatFusion3 technology to seamlessly mix any format, up to and including 4K, aiming to eliminate the need for external conversion equipment.
The Kula range is optimised for multiple production pplications, from live events (flyaway packs, OB vehicles), broadcast production, sports and house of worship to entertainment and conference/events.
Capable of handling 4K/1080p/HD and SD in 1M/E and 2M/E versions, Kula can handle multiple formats. The 2M/E HD/SD version can be switched to 1M/E 4K mode.
Kula provides a choice of three control panel, which are in turn expandable with additional control modules from the Kahuna Range. Kula also delivers up to five key layers per M/E, 20 channels of DVE and floating/auxiliary keying resources and up to 36 inputs and 18 assignable outputs, plus an extensive internal clip and still store to guarantee high impact productions.
Tim Felstead, SAM head of product marketing, said, “Today’s broadcasters face a situation that can only be described as challenging; content is being captured and delivered in a wider range of formats than ever before and all of it within the same production workflow. Kula addresses this need by drawing on the heritage of Kahuna – namely its ability to handle any format. Added to this, we’re seeing content creation explode beyond the traditional broadcast sphere, so there are a growing number of organizations that want to benefit from high production values in order to achieve the flexibility and onscreen result they desire. Kula is an ideal solution for any of these applications, offering market-leading features at a remarkable price point.”
Kula will ship in May 2016, priced from $17K USD.