Manufacturer Musings: Vladimir Stanic, Playbox Technology
This year will mark the first year for PlayBox Technology EU as an exhibitor at IBC.
Name: Vladimir Stanic
Job title: General manager
Company: PlayBox Technology EU (PBTEU)
Number of IBCs you’ve attended? For me personally, this IBC is my ninth! For PlayBox Technology EU though, as an independent company from the PlayBox group, this IBC marks its first year as an exhibitor, and we are very excited about that.
What do think will be the big technology trends at this year’s IBC?
Definitely virtualisation, cloud, private cloud and hybrid models. Also, software-based broadcasting elements as well as a replacement for the traditional H/W-based. Safety and protection is a big topic right now, also in consideration for disaster recovery workflows. I also see IP streaming and IP-SDI hybrid models for delivery being hot trends, as well as UHD and HDR formats, data, asset and process management.
What’s will your company be highlighting at IBC?
We are proud to showcase our EXEcutor Broadcasting Server product lines, original turnkey server solutions based on PlayBox software, which bring enormous value and key advantages for various kinds of projects, workflows and budgets. Secondly, we are also presenting our Subtitle Next line of products and software for the creation, preparation, formatting and delivery of subtitles in almost all broadcasting formats. Thirdly, a product we feel has a bright future ahead is Profuz Lapis. Profuz LAPIS is a Business Process and Information Management System. Its purpose is to replace and/or integrate in a single system, all processes and data with which an organisation operates. PBTEU is the worldwide and exclusive distributor of this product.
What do you think is the biggest challenge facing the TV industry right now?
IP streaming standardisation as well as virtualisation which includes cloud solutions and developing this model further. Also the OPEX vs CAPEX model of business presents challenges.
Given that the RAI is two meters below sea level, what is your business doing to address climate change?
We have a great respect for the environment and consciously try to develop products which can work in virtual and cloud environments, which in turn encourages and allows for the use of modern power efficiency and green data centres for processing and storage capacity. We are going in this direction to minimalise the number of physical server units. Also, the EXEcutor broadcasting server line is designed to be “green” and power and heat-efficient, with costly research and certified new power efficient components.
What are your top tips for trade show survival?
??IBC is an excellent show, as it provides the right setting and platform to meet most of your clients and partners, and to make new business. In terms of survival tips, the usual common sense rules apply, such as drink plenty of water, wear comfortable shoes and also plan out your meetings in advance as much as possible. It is all about preparing adequately leading up to the show so that you can get the most out of it when you are there.
Your favourite place(s) in Amsterdam to unwind and why?
With IBC’s timing taking place during the active sport season, I personally enjoy heading over to the Pancake corner restaurant of Leidseplein after the show, where it’s possible to watch almost every kind of sport you can ever imagine along with a rather unhealthy spare ribs dinner!
Other places where I also enjoy unwinding are the Rembrandt and Van Gogh museums, where you can just appreciate the art and relax.