Manufacturer Musings: Tara Montford, EditShare
Name: Tara Montford
Job title: Managing director
Number of IBCs you’ve attended? 12
What do think will be the big technology trends at this year’s IBC?
How to monitor the consumption of media and how this is used to monetise this content. Oh, and hosted services running in the cloud.
What will your company be highlighting at IBC?
Outside of our core storage solutions we will be highlighting the latest in our MAM remote workflow toolset that allows facilities to collaborate and share media across multiple sites around the globe. This includes the brand new Flow Story remote editorial application that is shipping at the show.
What do you think is the biggest challenge facing the TV industry right now?
Viewers of the future - they are watching other types of content that is not produced by the established providers.
Given that the RAI is two meters below sea level, what is your business doing to address climate change?
Working with our technology partners to utilise the latest energy-efficient solutions in the production and delivery of our goods.
What are you top tips for trade show survival?
Eat well, sleep well, and drop in the old large glass of Drambuie.
What are your favourite place(s) in Amsterdam to unwind and why?
The RAI, on the exhibition floor – I have a great team around me at EditShare, so I actually enjoy being in the mix on the show floor. Yes, I am aware that’s probably not the answer you want!