Manufacturer Musings, Simon Martin, Domo Broadcast
Simon Martin of Domo Broadcast doesn't see a quick resolution to the challenges posed by 4K and IP workflows.
Name: Simon Martin
Job title: Sales account manager
Company: Domo Broadcast, DTC
Number of IBCs you’ve attended? 10
What do think will be the big technology trends at this year’s IBC?
4K contribution and distribution and end to end IP workflow will persist as ‘trends’ for years. They represent significant engineering and investment challenges, and I do not see a quick resolution to either. There will be many small steps and competing technologies in both hardware and software aiming to enable both but the effort required is substantial, ensuring they will be major topics of discussion for years yet.
What will your company be highlighting at IBC?
Domo Broadcast will demonstrate the latest advances with its SOLO8 SDR, a software-defined, dual-input HD-SDI COFDM, and IP mesh transmitter, which now has even greater ability to deliver the high production values increasingly expected for live news coverage.
We will also feature our acclaimed SOLO7 OBTX, which boasts 1080p60 and 4:2:2 compression with integrated camera control. Both the SOLO7 OBTX and SOLO8 SDR are major steps forward in wireless communication.
What is the biggest challenge facing the TV industry right now?
Understanding and monetizing nonlinear viewing habits. Content delivery technology has overtaken the traditional financial models of the broadcast industry and viewing habits of the upcoming generation differmarkedly from their parents. If finance for high quality production can no longer be found, we will all suffer the inevitable reduction in quality of content.
Given that the RAI is two meters below sea level, what is your business doing to address climate change?
As part of the DTC environmental policy, we have an initiative to reduce our carbon footprint by introducing our ‘Switch Off’ drive, focused on encouraging our employees to think about energy reduction by ensuring all electrical equipment is switched off, rather than left on standby at the end of a working day.
We also, where possible, optimise raw materials which includes the recovery, re-use and recycling of waste materials.
What are you top tips for trade show survival?
Comfortable shoes, good humoured colleagues, paracetamol and caffeine.
What are your favourite place(s) in Amsterdam to unwind and why?
On our booth, 1.F41. I love my job!