Manufacturer Musings: Rob Walk, Digital Innovation Group
Digital Innovation Group
Rob Walk, CEO of Digital Innovation Group think it will take some time before virtual and augmented reality hit Europe.
Name: Rob Walk
Job title: CEO
Company: Digital Innovation Group
Number of IBCs you’ve attended? I have missed my wife’s birthday twelve times so far – she came once but that was her worst birthday ever.
What will be the big technology trends at this year’s IBC?
I think the trend is still on multi-screen video and hybrid broadcast TV as a general sell. I would like to see some mixed-reality coming through but think this will take a few years to come across the pond – I hope to be surprised.
What will your company be highlighting at IBC?
Our multi-screen video platform (Easel TV) and our cloud based broadcast metadata platform (eCreation).
What do you think is the biggest challenge facing the TV industry right now?
There is a lot of pressure on Pay TV operators at the moment who are not attracting the millennials who are cord-cutting and going OTT and consuming so very differently now. This is amplified by advertising revenues (removing the cyclical variations) decreasing year-on-year from the pressures of alternative but as effective online video.
There are too many people now drinking from the glorious TV fountain and industry players should be looking at how to use technology to cut cost, downsize and reduce infrastructure to remain competitive – but most seem to be increasing development in new areas to differentiate, compete and attract new audiences – getting this gamble right is the biggest challenge facing the TV industry at the moment – some will succeed - but most build big teams that don’t.
Given that the RAI is two meters below sea level, what is your business doing to address climate change?
We always use gas not coal for our summer BBQ’s and we serve good flat English beer.
Your top tips for trade show survival?
I have none that have worked so far.
Your favourite place(s) in Amsterdam to unwind and why?
I meet an old friend from Amsterdam for dinner one night during the week – we have visited various different places in the local areas - it is a lovely catch-up without the crowd in a lovely city.