Manufacturer Musings: Per Lindgren, Net Insight
Net Insight's Per Lindgren sees how to monetise OTT streaming as one of the industry's biggest challenges.
Name: Per Lindgren
Job title: SVP of live OTT
Company: Net Insight AB
Number of IBCs you’ve attended? 16
What do think will be the big technology trends at this year’s IBC?
I think there are number of areas that will be of real interest at IBC 2016. In particular, live OTT streaming, 4K/HDR, virtual reality/360 camera viewing, remote production and virtualisation (NFV/MFV). These are the topics I believe will capture the imagination of the IBC crowd as we continue to transition to an all-IP world.
What will your company be highlighting at IBC?
Net Insight has been working on a number of innovative solutions that, along with our acquisition of ScheduALL last year, seek to offer a “glass-to-glass” proposition covering live and synchronized OTT distribution, live contribution networks, automated workflow orchestration, media contribution over the Internet, remote production, network functions virtualization (NFV), and the progression towards 4K/8K content.
What do you think is the biggest challenge facing the TV industry right now?
There are many challenges that the industry faces. Some of the key issues that still remain are in monetising OTT distribution, how to engage and activate younger audiences and how to provide more quality content to meet the demands of television audiences today, in the most cost efficient way.
Given that the RAI is two meters below sea level, what is your business doing to address climate change?
We enable remote and distributed workflows to optimise resources and travelling, and of course use as much environmentally friendly and power-effective products as we can.
What are you top tips for trade show survival?
My advice is invest in a comfortable pair of shoes! I’d also recommend taking a couple of meetings at the RAI beach area outside. It’s a great spot to inspire ideas.
Your favourite place(s) in Amsterdam to unwind and why?
I would say you try out the Bourbon Street Jazz and Blues Club for great live music.