Manufacturer Musings: Martin Cook, Hi Tech Systems

Martin Cook, Hi Tech Systems
Neal Romanek
August 17th 2016 at 2:39PM : By Neal Romanek

Hi Tech Systems

Martin Cook says Hi Tech Systems is prepared for the effects of global warming on Amsterdam. His company behaves responsibly in its choice of components, materials and packaging - and also has a three meter step ladder.


Name: Martin Cook

Job title: Sales Bloke

Company: Hi Tech Systems

Number of IBCs you’ve attended? 30+

What do think will be the big technology trends at this year’s IBC?

Perhaps the beginning of the demise of the ubiquitous BNC connector as IP based production systems roll out.

What will your company be highlighting at IBC?

Our new facility-wide control system. We, like bag and tripod manufacturers, aren’t involved in UHD, OTT or HDR but we control the equipment that does all of that. Our Ancora system is a very flexible way to consolidate the control and operation of multiple devices in the production chain.

What do you think is the biggest challenge facing the TV industry right now?

From the suppliers’ perspective, is the market for yet more (broadcast) channels saturated – especially those that deploy expensive ‘traditional’ equipment. Surely there’ll also come a point of consumer saturation with the availability and choice of media outlets and the time available to use them.

Given that the RAI is two metres below sea level, what is your business doing to address climate change?

Behaving responsibly in the choice of components, materials and packaging. We also have a three metre high stand and a ladder.

What are your top tips for trade show survival?

Firstly, adequately prepare for the plethora of real- time word journeys with hordes of customers wishing to fill their thought fridges with ideas to snack on later. Secondly, always stick to a balanced diet – preferably a beer in each hand. Lastly, remember to turn up each day and recall why you’re there – a challenge at my age.

What are your favourite place(s) in Amsterdam to unwind and why?

It’s very pleasant and very secret, not telling you.