Manufacturer Musings: Kerry Wheeles, Imagine Communications

Kerry Wheeles, Imagine Communications
Neal Romanek
August 15th 2016 at 10:46AM : By Neal Romanek

Imagine Communications

Kerry Wheeles, CTO of networking at Imagine Communications, is the chair of the technical working group of AIMS, the Alliance for IP Multimedia Solutions. Naturally he's seeing this year's IBC as an opportunity for greater collaboration in the advance of IP production standards. After attending an amazing 27 IBC's he has found a few secret places for unwinding after a hard day at Amsterdam's RAI...and they're staying secret.


Name: Kerry Wheeles

Job title: CTO of Networking
Company: Imagine Communications
Number of IBCs you’ve attended? This year will be 27
What do think will be the big technology trends at this year’s IBC?

As the chair of the technical workgroup of the Alliance for IP Multimedia Solutions (AIMS), I’m looking forward to witnessing the further advancement of open industry standards for media over IP as a catalyst for an orderly and accelerated transition of the media and entertainment industry to a more agile and versatile technology foundation. AIMS will be everywhere at IBC2016, with dozens of members participating in demonstrations showcasing the widespread interoperability that is critical to broadcasters and media companies moving forward with the modernisation of their networks. It’s impossible to overstate the impact of widespread interoperability on the success of industry transforming technology evolutions, including the transition of operation to virtualised environments, including the cloud.
What will your company be highlighting at IBC?

In addition to demonstrating our support for industry standards and showing off our latest innovations, Imagine Communications is focused on reducing some of the lingering anxiety over the suitability and readiness of next-generation architectures to support the most demanding media operations. Our theme for the show is Delivering the Future of TV Today. Accordingly, we’ll be sharing some of our customer success stories and showing how media companies are using our solutions today to adapt their business models to evolving consumption practices and seize upon new monetization opportunities.
What do you think is the biggest challenge facing the TV industry right now?

A year or two ago I would have said that it was acceptance of the fact that the traditional ways of doing things were no longer adequate for meeting the demands of an evolving industry. But the broadcast community, for the most part, has cleared that hurdle. The biggest challenge now is mapping out a non-disruptive, both operationally and financially, path toward a datacenter-like media facility that runs on generic compute and networking systems and leverages all of the advantages of the IT industry.
Given that the RAI is two meters below sea level, what is your business doing to address climate change?

For the past several years, Imagine Communications has been leading the charge toward a software-based technology model that eliminates the need for single-purpose hardware that must be replaced with each introduction of new technology or standards. In addition, we are working closely with IT industry partners that are dedicating considerable resources to improving the sustainability of vast datacentre environments.
What are you top tips for trade show survival?

Pretty much the same as for a marathon – stay hydrated, pace yourself and don’t count on getting any rest or relaxation until you’ve crossed the finish line on Tuesday.
Your favourite place(s) in Amsterdam to unwind and why?

Amsterdam is a great city and over the years I’ve found a few places where I can enjoy great food and drink in relative seclusion from the maddening IBC crowd. You can understand, then, why my lips are sealed in terms of disclosing their location!