Manufacturer Musings: Kate Ketcham, Avid

Avid's Kate Ketcham
Neal Romanek
August 26th 2016 at 11:13AM : By Neal Romanek


At IBC2016, Avid's Kate Ketcham expects to see more innovation around editing tools for VR and 360 material.


Name: Kate Ketcham

Job title: Manager | Media Composer product management

Company: Avid

Number of IBCs you’ve attended? 2

What do think will be the big technology trends at this year’s IBC?

From an NLE standpoint, we’ll continue to see discussions around innovations for editing of VR and 360 material. We’re also seeing more and more productions looking to reduce their footprint and invest in virtualization, while at the same time getting editorial as close to the set as possible. Technologies that can assist in accomplishing both of these goals could see some positive buzz at the show.

What will your company be highlighting at IBC?

Hot on the heels of NAB 2016, Avid will return to Amsterdam with a host of exciting announcements and will be showcasing products like our new Story Centric Workflows panel and new information on the industry’s first and only software-defined storage platform, Avid NEXIS.

A range of powerful solutions from the Avid Artist Suite will also be on stand, including the new 4Designer graphics authoring software, the Avid Spark telestrator, Avid PlayMaker, offering advanced slow-motion replay and media highlights editing, enhancing productivity and the latest version of Avid’s on-air graphics solution, Maestro.

Given the RAI is two meters below sea level, what is your business doing to address climate change?

Avid is constantly reviewing how we can help address climate change issues and helping improve our environment. We have made great strides in reducing our packaging of our products including a reduction of paper and plastic usage, and are moving to on-line documentation for all products.  Additionally, we are moving to an all-digital product distribution in the coming year. 

What are you top tips for trade show survival?

As a Product Manager, I spend a lot of my time at trade shows meeting with partners and customers, so I need to make sure I leave myself time to actually walk the floor and see the show. Making sure to leave time for refueling (coffee and food) is also key.

Your favourite place(s) in Amsterdam to unwind and why?

One of my favourite places to unwind is Bierproeflokaal "In de Wildeman". They have an amazing selection of craft beers that you can’t always find in the US, and the relaxed atmosphere is welcome after a long, hectic day at the RAI!