Manufacturer Musings: Joop Janssen, Aperi
Aperi CEO Joop Janssen has been a part of IBC since its beginnings in Brighton, UK in the 1980's. He thinks the move to virtualisation of media functions is this year's defining trend.
Name: Joop Janssen
Job title: CEO
Number of IBCs you’ve attended? Quite a few - since Brighton, 1988. I lost count when it changed to an annual how
What do think will be the big technology trends at this year’s IBC?
Virtualisation of live media functions is by far the biggest and most important. With virtualisation, the second biggest trend – the transition to IP – becomes much more beneficial for all stakeholders in the industry Third, improved picture quality, which depending on the content could be higher frame rates (live sports) or more pixels – such as 4K or better pixels, HDR, wide colour gamut, or all of these. From a non-technology perspective everyone is exploring how to create meaningful and trending content and find new ways to monetize it.
What will your company be highlighting at IBC?
Aperi is the industry’s first true native IP infrastructure for live production. After debuting at NAB this year, we’re showcasing the platform for the first time in Europe. Our data center-based technology uses an innovative FPGA-based computing and IP switch platform and open, standards-based software solutions – so no gateway hardware or temporary fixes. Aperi’s app store, software IP ecosystem and compute engines provide a completely virtualized operating environment at extremely low latencies and audio and video compression codecs, multiviewers, glueware, routing, and test and measurement functions through downloadable apps. Think of your mobile phone – all your functions are there when you need them, all in one place.
What do you think is the biggest challenge facing the TV industry right now?
The single biggest challenge for media companies is to achieve agility in their operations and infrastructures to successfully compete for eyeballs in the online, mobile and OTT era. To do that, companies will need media function virtualisation and native IP in live production. When you do, only then can you almost instantly spin up (and down) services, pay as go, instantaneously accommodate changing formats and standards, and exploit the benefits of datacenter operations and third-party hosting.
Given the RAI is two meters below sea level, what is your business doing to address climate change?
Aperi products reduce power consumption, heat dissipation and physical rack space by a factor of 10 in each of these three categories. That speaks pretty powerfully to our commitment. We’ve outsourced all manufacturing and logistics to a large ODM who adheres to the highest environmental quality standards.
What are your top tips for trade show survival?
Be fit before you arrive in Amsterdam (and comfortable shoes are an obvious must). And have a solid agenda with appointments so that the noise and crowds don't get to you
Favourite place(s) in Amsterdam to unwind and why?
I love modern art, so a visit to somewhere like Stedelijk Museum clears my (business) mind and brings me back in balance. A good cigar at Hajenius on the Rokin with friends along with a nice dinner is tough to beat. And there are a few great restaurants around the corner.