Manufacturer Musings: John Smith, Media Links
Ahead of IBC, John Smith takes a trip down amnesia lane, frowns at the misuse of the word ‘unique’ and hints at how the telecoms market can help TV embrace production via IP.
Name: John Smith
Job title: Head of Media Links EMEA
Company worked for: Media Links
Number of IBCs attended?
Just about all of them and before IBC the Montreaux TV Symposium. In the past I worked for Sony on three separate occasions. I started at the tender age of 17 when there was no Sony Broadcast. I remember the good old U-Matic days and was there for the launch of Betamax. I attended IBC over the years on behalf of a number of companies and markets, including telecoms, Media, IT and broadcast: basically the real world!
What will be the technology trends at IBC this year?
So the flashing lights and wires will all be about IP, but the focus should be on the benefits across the whole business and using terminology that is understood by all in the converging (Converged) world of telecoms, broadcast and IT.
What is new from your company at IBC?
Media Links EMEA develops network infrastructure technologies to transport content over IP contribution and primary distribution networks. At IBC we will be showing how we are moving our experiences in the telecoms transmission market into the broadcast market for “In Studio IP Production and Switching” and “Remote IP Production Over WAN.”
Which overused word or phrase would you like to see banned from IBC/trade shows and why?
“Unique” as it often means someone hasn’t checked or understood the market. Or the word “can’t” which often means “we can’t” whereas others can.
What is your favourite bar/pub/restaurant in Amsterdam?
Café De Klos: best ribs and steak and a spit and sawdust atmosphere.
Do you have any trade show survival tips?
Use the word “no” more often, i.e: “No More Beer!” Also, don’t go with a driver who parks his car next to a canal and can’t remember which one.
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