Manufacturer Musings: Joachim Roos, Edgeware

Joachim Roos, CEO of Edgeware
Neal Romanek
August 30th 2016 at 11:48AM : By Neal Romanek


At next week's IBC in Amsterdam, Edgeware will be showcasing its TV CDN architecture. 

Name: Joachim Roos

Job title: CEO

Company: Edgeware

Number of IBCs you’ve attended? Last year was my tenth anniversary, so IBC2016 will be my eleventh show.

What do think will be the big technology trends at this year’s IBC?

It’s clear that from a production point of view there will be a lot around 4K, HDR and IP, but in Hall 14, where delivery is king, it will be slightly different. The key trend will be what broadcasters and content owners can do to easily deliver multiple versions of the same content to the wide range of devices and services now used by consumers.

What will your company be highlighting at IBC?

This is the first IBC show that we’ll be showcasing our unique TV CDN architecture. Designed as a dedicated platform for the delivery of TV services to consumers over IP, the platform lets broadcasters and content owners cost-effectively scale while delivering amazing TV services. When compared to general-purpose content delivery networks, the TV CDN gives content owners a platform that distributes IPTV with no delays, no buffering and no glitches.

What do you think is the biggest challenge facing the TV industry right now?

From the OTT and live streaming point of view, the biggest challenge is reducing the buffering, delays and glitches sometimes associated with IP-delivered TV. We know that TV has hugely diversified and everyone watches content wherever they want, whether at home on an IP-enabled static platform or on the move with connected mobile devices.

But the ideology behind the amazing TV experience – that is bringing people together around a single event – hasn’t changed. Distributing services without a delay, at the same time as the traditional broadcast, is paramount. No one wants to be messaged about a goal in a football game before it happens or have Game of Thrones spoilt by social media. This is a big challenge that general-purpose CDNs are now needing to close the gap on.

Given the RAI is two meters below sea level, what is your business doing to address climate change?

Our TV servers are designed specifically to boast low power consumption and require no external cooling. Because they fit within data centres or larger IT infrastructures which do pull a lot of power, the low consumption nature of our systems means they can fit easily without disruption to the overall system or requiring additional power sources.

Plus having this feature also means that Edgeware servers last a long time. Components will have a much longer lifespan if they aren’t constantly hot which means we – and our customers – limit wastage of components that are expensive to dispose of.

What are you top tips for trade show survival?

I live by three rules and am always told another:

  • Don’t forget to eat! When possible try to have a lunch away from the tradeshow
  • Bring multiple pairs of shoes. No matter how comfortable they are, you’ll always want different shoes.
  • Take shifts at the booth – too much action can be over kill
  • And supposedly, you shouldn’t party…at least, that’s what we’ve been told.

Your favourite place(s) in Amsterdam to unwind and why?

Lucius Visrestaurant on Spuistraat is a particular favourite. Or anywhere around the Rembrandtplein.