Manufacturer Musings: Jim Ball, Signiant

Jim Ball, Signiant
Neal Romanek
September 6th 2016 at 2:17PM : By Neal Romanek


Signiant's Jim Ball thinks production and distributiion workflows in the cloud will be one of the big themes of IBC2016.

Name: Jim Ball

Job title: Chief marketing officer

Company: Signiant

Number of IBCs you’ve attended? At least 8 or 9. It’s starting to get to the point where I stopped counting.

What will be the big technology trends at this year’s IBC?

Much like NAB, the big trends will most likely be higher resolution formats - 4K to 8K. Then of course, there will be lots of talk about HDR. And finally the next visual frontier, virtual reality, will be demonstrated and discussed.

I imagine that live video over IP workflows will continue to be a hot topic at IBC. Biggest of all is the transition of more production and distribution workflows in the cloud. I was amazed by how many cloud conversations were taking place at NAB, and this will only grow in momentum at IBC.

What will your company be highlighting at IBC?

The great news for Signiant is with higher resolutions, larger media file sizes and workflows in the Cloud comes the need to move those large files quickly, securely and reliably. That’s what we do. Signiant helps companies of all sizes move large files fast, whether it’s between people, systems, or to the cloud.

What do you think is the biggest challenge facing the TV industry right now?

Great question. From my vantage point, it’s always the ability for producers to make and distribute more high-quality content faster. The appetite for content is only going to increase globally. And along with all that content comes the need to manage all those assets and move them from place to place elegantly.

Given that the RAI is two meters below sea level, what is your business doing to address climate change?

That’s an easy answer. We make software solutions that allow our customers to move their content faster over the internet, thus reducing the need to ship those files. No trucks, no trains, no planes.

What are your top tips for trade show survival?

Comfortable shoes. A good breakfast. Don’t party too much.

Your favourite place(s) in Amsterdam to unwind and why?

De Staalmeesterr Café. It’s a corner restaurant located on a canal. There is outdoor seating for exceptional people watching. The food is good too.