Manufacturer Musings: Chem Assayag, Viaccess Orca
Name: Chem Assayag
Job title: Executive vice president, marketing and sales
Company: Viaccess Orca
Number of IBCs you’ve attended? Close to 20.
What do think will be the big technology trends at this year’s IBC?
4k, cloud and analytics, separately or all together!
What will your company be highlighting at IBC?
We’ll be disclosing our new tagline: “it’s smarter, it’s safer. It’s VO” and will be showcasing different products and solutions around this, from VR to analytics, 4K security and cloud based data insights.
What do you think is the biggest challenge facing the TV industry right now?
Fragmentation; you have lots of competing platforms (especially on the OTT space) which makes it difficult to develop profitable businesses.
And piracy: on-line piracy is now a very concerning issue for all content owners and distributors.
Given that the RAI is two meters below sea level, what is your business doing to address climate change?
Migrate most of our solutions to the cloud, which means optimization of the number of servers required for our products and solutions, i.e less heating!
What are you top tips for trade show survival?
Stay away from freezing air conditioning in the RAI halls and drink lots of water.
What are your favourite place(s) in Amsterdam to unwind and why?
Anywhere the sun can be seen.