Manufacturer Musings: Brian Olson, NewTek
Name: Brian Olson
Job title: Vice president of product management
Number of IBCs you’ve attended? Eight
What do think will be the big technology trends at this year’s IBC?
IP Video will be everywhere. Every manufacturer will be trying to show that they’ve either got something, are working on something, or will have “a story” to tell about how their products work in the new IP universe.
What’s will your company be highlighting at IBC?
We will be showing how our entire product line works seamlessly together and with other manufacturers products using our NDI IP video workflow. Many companies now support NDI, which makes IP video a reality today, not something that’s still on the bench.
What do you think is the biggest challenge facing the TV industry right now?
I think the biggest challenge is the amount of change that needs to happen in the relatively near future to stay relevant. The means of distribution is totally changing and people just need to accept that. The good news is that high quality production is still needed, even if the programming is streaming to the web or mobile devices. E-gaming and e-sports are emerging as a new market with a young audience that should be very attractive to advertisers. I also believe that people are still interested in watching stories and having their news, information, and entertainment curated by someone into something intelligible. I don’t think viewers want to have access to every camera in a car racing event and switch their own show. The couch, potato chips, and beer still have a strong calling for most people who would just like to experience the content as it’s fed to them.
Given that the RAI is two meters below sea level, what is your business doing to address climate change?
NewTek, like most companies these days, tries to be environmentally responsible in our manufacturing processes. We also have been slowly migrated to more online collateral and documentation to reduce the need for paper, which is often times cast aside very quickly by the customer.
What are you top tips for trade show survival?
Stay hydrated. While it’s not the desert like Las Vegas, Amsterdam is the home of Heineken, and it somehow finds its way into most of our bloodstreams.
What are your favourite place(s) in Amsterdam to unwind and why?
There are many, but what actually works best for me is walking. This is one of the best cities in the world to walk, despite all of the bicycles. I usually try to walk to and from the RAI, if the hotel is close enough and it’s not pouring down rain.