Manufacturer Musings: Amir Eilat, Comigo
Amir Eilat of Comigo likes to unwind at the museums during IBC
Name: Amir Eilat
Job title: COO
Number of IBCs you’ve attended? 13
What do think will be the big technology trends at this year’s IBC?
This year, I think there will be a big focus on full end-to-end OTT TV solutions and matching STBs.
What’s will your company be highlighting at IBC?
In keeping with the technology trend this year, we are excited to be showcasing our Experience Intelligence (EI) end-to-end product line at IBC. This will include our best-in-class, Android-based STB powered by El Cloud, which drives contextual, personal, and social viewing experiences, and the unveiling of El Mind, the world’s first PaaS that uses artificial intelligence. In addition, we will be highlighting our STB partners’ solutions running El Middleware, which supports both AOSP and Android TV platforms and a range of WatchApp™ HTML widgets that offer contextual interaction with content for sports, ads, commerce, and many more applications.
What do you think is the biggest challenge facing the TV industry right now?
For most in the TV industry, the biggest challenge is pleasing the consumer while maintaining a profitable position. One way to do this is to transition from broadcast to more targeted, personalised ads. In addition, by allowing content to flow across multiple aggregators, consumers have choices without limitations.
Given that the RAI is two meters below sea level, what is your business doing to address climate change?
By focusing our efforts on software development and cloud-based computing, our environmental footprint is inherently low.
What are you top tips for trade show survival?
Even though you’ll be getting to sleep very late most nights, it’s important to wake up early and eat a proper breakfast. Also, minimise the stuff you have to carry around all day. Keep it to the essentials, such as your phone, business cards, and energy bars.
If the weather permits, Amsterdam is a great place to use a bicycle, and I would highly recommend taking a ride. Most importantly, embrace the unique experience that is IBC and enjoy the interaction with your peers in the industry.
What are your favourite place(s) in Amsterdam to unwind and why?
Strolling the canals is a must for me. I also have my regular spots for food and drinks that I return to every year, such as Castell. And of course, I like to get in some exercise when I can in Vondelpark, whether it’s riding a bicycle or going for a jog.