IBC Musings: Robert Lisman, Primestream

Robert Lisman, Primestream
Neal Romanek
August 22nd 2017 at 12:45PM : By Neal Romanek


Primestream's Robert Lisman notes that the existing broadcast infrastructure has worked so well for so long that it takes a big challenge to push broadcasters to change.

Name: Robert Lisman

Company: Primestream
Job Title: Director of Marketing
Number of IBCs you’ve attended: This will be my thirteenth IBC. Wish me luck...
Flying, driving or train-ing to IBC this year? 

Flying – then a bicycle for commuting in Amsterdam.
What is your goal for this year’s IBC show? 

Finding powerful solutions to complex challenges that ultimately makes life easier for customers is the ultimate goal. My goal every IBC is to listen to our customers to better understand the challenges they face in capturing, producing, managing and delivering content. I also look to explore ways to bridge what they have, with what they need, and by doing so, remove the technical obstacles that get in the way of letting them achieve their goals.
What will be the big tech trends at this year’s IBC? 

For broadcasters, the existing infrastructure has worked so well for so long that it generally takes a new challenge to push them into a big tech change. For customers with multiple sites looking to build integrated workflows where content and projects are shared across locations, or distant remote productions that need to connect back to headquarters, they have a need to manage costs by reducing infrastructure or the need to stay current with technology as the pace of change picks up. These can all be drivers to consider cloud asset management and new IP workflow.
What gear/software/platform do you wish someone would make? 

I would like to see the internet remain free and open. A 4K iPhone with interchangeable lenses would also be swell!
What’s your fondest IBC/Amsterdam memory? 

IBC 2010 was pretty memorable. Primestream just acquired Building4Media, and it was the first IBC where we appeared as one company with a whole new powerful offering.
Can you speak Dutch?