IBC Musings: Reuben Such, IPE
Name: Reuben Such
Job Title: Head of sales and support
Number of IBCs you’ve attended: 5
Flying, driving or train-ing to IBC this year?
Driving, training, driving, building, sleeping
What is your goal for this year’s IBC show?
To not eat my body weight in Haribo and chocolate limes on the stand
What will be the big tech trends at this year’s IBC?
Virtualisation and a new topic of discussion, IP
What gear/software/platform do you wish someone would make?
A magical, non-broadcast-related machine that could make children be seen and not heard, especially before 8am on a Saturday
What’s your fondest IBC/Amsterdam memory?
Having to stop dribble from landing on our sofa from a prominent broadcast consultant’s mouth following a day at The Beach!!
Can you speak Dutch?