IBC Musings: Reuben Such, IPE

Reuben Such
Neal Romanek
July 27th 2017 at 9:36AM : By Neal Romanek


Name: Reuben Such

Company: IPE

Job Title: Head of sales and support

Number of IBCs you’ve attended: 5

Flying, driving or train-ing to IBC this year?

Driving, training, driving, building, sleeping

What is your goal for this year’s IBC show?

To not eat my body weight in Haribo and chocolate limes on the stand

What will be the big tech trends at this year’s IBC?

Virtualisation and a new topic of discussion, IP

What gear/software/platform do you wish someone would make?

A magical, non-broadcast-related machine that could make children be seen and not heard, especially before 8am on a Saturday

What’s your fondest IBC/Amsterdam memory?

Having to stop dribble from landing on our sofa from a prominent broadcast consultant’s mouth following a day at The Beach!!

Can you speak Dutch?