IBC Musings: Gay Bell, Platform Communications

Gay Bell, Platform PR
Neal Romanek
September 13th 2017 at 3:02PM : By Neal Romanek

Platform Communications

Platform Communications Gay Bell is an IBC regular. She'll be working hard this year to make sure her clients get noticed in a very noisy news cycle.


Name: Gay Bell

Company: Platform Communications

Job Title: CEO

Number of IBCs you¹ve attended: 24

Flying, driving or train-ing to IBC this year?

Trains, planes and automobiles - I'll actually use all three on my journey to IBC.

What is your goal for this year’s IBC show?

Work hard, play hard - that's my tradeshow mantra. I have four main goals for IBC this year:

  1. Do a great job for our clients, making sure they stand out from the crowd in a very noisy news period
  2. Meet new/prospective clients - we are always on the look out for new companies that we can help to be more successful
  3. Learn about the latest developments in the media and tech industry. Both on the show floor and in the conferences, IBC is a fabulous environment to get on board with new trends and technologies.
  4. Catch up with industry friends and have a good time. 25 years in the industry means I know a lot of people and I relish being able to catch up over coffee, or preferably a glass of white wine.

What will be the big tech trends at this year's IBC?

Quality and experience will be hot trends, from high-resolution video, through greater consumer content control and more sophisticated online video interaction. This will all be driven by service provider enabling technologies such as IP, cloud virtualisation, cross-media codecs, data analytics, content discovery, merchandising, subscriber management and machine learning.

What gear/software/platform do you wish someone would make?

I do the marketing and comms; I'll leave the tech to the technology experts.

What's your fondest IBC/Amsterdam memory?

I have so many. But if I had to pick one it would be around the launch of TANDBERG Television's professional broadcast video encoder for the new Microsoft Windows Media 9 codec which was launched at IBC in 2004. I know choosing a compression launch is a bit geeky but it was major industry news and such a great launch to work on with a fantastic team of people - many of whom I still count as friends today.

Can you speak Dutch?

Een klein beetje. I lived in The Netherlands (Amsterdam and Eindehoven) for three years in my first PR job, with Philips. It was hard to learn as everyone speaks such good English (in my view mainly due to lack of Dutch voiceovers on UK/US TV shows).