Simplestream enables OTT sports for MP & Silva

Football match
Neal Romanek
March 10th 2016 at 9:30AM : By Neal Romanek

The company will supply MP & Silva with multiplatform video distribution including live streaming, real-time highlights clipping, and catch-up

Live streaming and live-to-VOD solutions provider Simplestream, has announced a partnership with sports distribution company MP & Silva. Simplestream will provide support for multiscreen and OTT video services associated with MP & Silva’s sports federations, clubs and media clients.

The London-based company will support MP & Silva’s Technology Services Ecosystem through the development of a full range of multiplatform video distribution including live streaming, real-time highlights clipping, catch-up, social syndication and subscription management services. The company will also provide a number of customisable options, including the ability to integrate a branded video player into publisher’s websites, as well as white-labeling the Simplestream Media Manager to broadcasters to extend reach and rights-optimisation through multiscreen OTT services. 

Simplestream currently works with over 100 broadcast channels, specialising in live streaming and fast-to-market event-based digital services.

“Having Simplestream as a preferred partner within our Ecosystem allows us to extend the services and solutions available to our federation and media clients to maximise sports content to global fan bases," declared Damon Garwood, MP & Silva's managing director, digital & technology services. "This includes a growing number of consumers who are always connected and wish to consume on every screen available.
"The range and flexibility of Simplestream’s services compliments all of our customers’ needs in a scalable and sustainable way, tailored to each clients’ requirements from managing content through to facilitating subscription and ad funded models where necessary. With this and all of our partnerships, we’re excited to extend our ability to deliver any content to any screen and anyone anywhere in the world to the highest quality.”

Sport is first and foremost a social experience, so it is incredibly important for organisations to be able to connect directly with fans wherever they are," said Adam Smith, Founder and CEO of Simplestream. “MP & Silva work with some of the world’s biggest names in sport and we are proud to be partnering with them to support their Technology Services across multiple sports and territories. By extending distribution to digital platforms, rights holders can extend fan-engagement and bring premium content to new markets.”

Simplestream's clients include Discovery, The Food Network and QVC.