Germany's Tele Columbus chooses Metrological for apps

advanceTV - VOX/Frank W. Hempel
Neal Romanek
January 26th 2017 at 10:07AM : By Neal Romanek

The Metrological Application Platform allows operators to manage their branded TV app store via a cloud-based back-end

German cable operator Tele Columbus is deploying an integrated OTT app as part of its new advanceTV multi-screen video experience. The advanceTV smart app portal will deliver app and internet content and is powered by Metrological.

Metrological’s cloud-based Application Platform integrates TV and internet experiences with full lifecycle support for TV app stores and content. Operators can manage their branded TV app store via a cloud-based back-end that provides real-time marketing analytics. Operators like Tele Columbus have access to Metrological’s App Library, which contains over 300 apps, or they can build their own apps with an open software development kit.

The Metrological Application Platform is deployed with Comcast, KPN, Liberty Global, Tele Columbus and Ooredoo. Founded in 2005, Metrological is based in The Netherlands with offices in the U.S. and Europe. Tele Columbus is Germany's third largest cable operator.

“Tele Columbus advanceTV opens up a new dimension of television enabling consumers to enjoy their content on the main TV screen or second screens in a single viewer experience,” said Stefan Beberweil, chief kmarketing officer at Tele Columbus. “Metrological’s cloud-based TV application solution allows us to offer relevant apps and Internet content as an added value to our customers.”

“We are proud to team with Tele Columbus to give their consumers a holistic TV experience that includes TV integrated with apps and internet content,” said Thijs Bijleveld, Metrological's SVP of sales and marketing. “Tele Columbus is able to showcase a range of unique premium and niche apps to satisfy all of their customers’ viewing preferences.”