Ericsson launches new video analytics tool

IVI infographic
Neal Romanek
January 21st 2016 at 5:00PM : By Neal Romanek

Toolkit helps media players analyse data derived from users, video platforms, and networks

Ericsson has launched a new business intelligence toolkit for TV and media players which will allow aggregation and analysis of user, platform and network data.

The new tool, Integrated Video Insights, is supported by an end-to-end framework, and attempts to meet a need for big-data processing spanning operational, commercial, and customer care aspects of the media business. Ericsso hopes that media players using Integrated Video Insights can improve their content commercialisation strategy, identify investments required to increase average revenue per user, and ensure content is consumed under optimal conditions.

Integrated Video Insights analyses all data from every video service element and consumer interaction. It can be delivered as a standalone solution or as an expansion module for the Ericsson Expert Analytics suite. The Ericsson Expert Analytics product suite incorporates TV and media, network and other domain knowledge with the aim of turning data into actionable insights. Both Integrated Video Insights and Ericsson Expert Analytics leverage Ericsson's industry experience and research and offer customer experience management capabilities.

Jean-Philippe Poirault, hjead of consulting and systems integration, Ericsson, said: "As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business. They need to understand and improve everything from the quality of their service to their customers' content preferences and quality of experience. With Integrated Video Insights, they can anticipate future operational needs, respond quickly to real-time issues, implement advanced, proactive customer care flows, and ultimately make better business decisions."