ADB will release to end to end personal TV platform

Trippy screens getting all trippy
Neal Romanek
July 13th 2016 at 10:00AM : By Neal Romanek

The new platform, graphyne2, will premier at IBC2016

At IBC2016 ADB will be releasing and demonstrating graphyne2, its new end-to-end personal TV software platform.

The IBC debut of the new platform will aim to show how graphyne2 enables pay-TV and OTT operators to deliver personalised user interfaces and second-screen applications, allowing consumers to browse and select content and services.

The graphyne2 platform is a feature-rich client device and backend software suite, which provides a personalised UX for accessing content. The suite is a standards-based platform, which is both open and modular, aiming to be a solution that will allows customers to go to market quickly. Operators can also deploy graphyne2 alongside various components from existing pay-TV ecosystems.

“We are proud to announce the launch of the new graphyne2 platform, which has been built on 20 years of continuous development serving cable, satellite, IPTV and new OTT service providers," said Peter Balchin, CEO of ADB. "The new platform leverages our deep expertise in software design to deliver a cloud-optimised solution for next-generation pay-TV and OTT.

“The multi-device, internet enabled world offers an opportunity for pay-TV operators to break out of traditional subscription and advertising led business models and explore new options that mix premium and free services. Built on a stable and proven platform, graphyne2 allows rapid deployment of such value-added services to meet consumer demands and drive revenue and loyalty. With graphyne2, our customers can deploy an advanced yet streamlined solution that gives them the tools to create truly unique user experiences and build deep relationships with consumers across multiple devices.”

Key features of graphyne2 include:

  • Cloud based middleware - which aims to enable personalised viewing across devices  
  • Multiscreen design - which goes beyond IT functionality to mirror consumer instincts
  • New flexible UX - with recommendations to help consumers find relevant content
  • CRM capabilities – enabling ad insertion and targeted marketing