Deutsche Welle and Bambuser team up for user generated news
Bambuser's Iris platform will allow user generated content to be easily integrated into DW news reporting
Deutsche Welle (DW) has inked a long-term deal with Swedish mobile broadcasting firm Bambuser to integrate technology from Bambuser's Iris platform into its relaunched app to enable both reporters and citizen news-gatherers to send live footage as well as recorded content and photos.
The deal comprises the license fee for the software development kit, support, upgrades and maintenance as well as custom one-off integration development. The DW app has been downloaded more than 1.1 million times and was a Silver Award Winner at the 2015 Annual Multimedia Awards.
The latest update brings full functionality to Bambuser's UGC (user generated content) tools. Making UGC part of the news cycle, Iris allows real-time communication between newsroom and contributor, ensuring journalistic standards are maintained. The tools within Iris allow journalists to make use of content from fellow journalists or citizen news-gatherers so that viewers can be kept up to date on a story ahead of news crews arriving.
Richard Majer, director technology at DW said: "In developing the DW app, we wanted to create a unique way to interact with our users – not only by being able to comment on an article but also being able to send content. We found that the functionality provided by Bambuser Iris and the real-time communication tools it offers are suited to supporting our new app strategy, which includes geolocated push notifications to encourage users to send in their images or videos. We think that this will not only get users more involved, but also offer new perspectives to breaking news."
Bambuser founder Jonas Vig said: "By choosing Bambuser's Iris content contribution platform for its UGC initiatives, DW is further manifesting the interest amongst news and media companies to let the audience participate and be involved in the content and news creation process. Bambuser's proven and scalable technology will allow DW to interact and engage with its audience in real-time as well as gather exclusive live and on-demand content from all over the world." Live video broadcasting pioneer and innovator Bambuser provides its world renowned live video broadcasting technology to professionals and consumers around the world. The company's technology is installed on more than 30 million devices worldwide. Bambuser is backed by prominent investors including Associated Press and is headquartered in Stockholm, Sweden with offices in Finland and UK.