Barnfind connects OB teams at China's annual shopping frenzy

Singles Day logo
Neal Romanek
January 20th 2017 at 11:40AM : By Neal Romanek

The 2016 "Singles Day" event was directed by Super Bowl and Oscars director David Hill

China's annual Tmall "Singles Day" event fielded tech and production teams from around the world. Norwegian company Barnfind contributed signal transport to the event's OB teams.

This year's event, Tmall 2016 Double 11 Carnival Night, was directed by top American producer David Hill, responsible for Super Bowl games, the Academy Awards and American Idol and featured singer Katy Perry. Invented by Chinese online shopping giant Alibaba in 2009, the Tmall "Singles Day" pseudo-holiday and is aimed at driving consumers to shop online with big brands. In this year's 11 November event, Chinese consumers spent $17.8 billion in 24 hours.


China's Double 11/Singles Day 2016


Zhejiang Satellite TV, known for many high-end shows, worked closely with a variety of teams including Guangdong Radio and Television station, and Hunan satellite TV Media, employing the best and the latest technology to ensure success. Barnfind Technologies’ popular BarnOne optical transmission matrix connected the stages to the HD OB van. Live flight box configurations were equipped with several BarnOne units with many different SFPs to accommodate a variety of signal formats.

Barnfind’s partner in China, Mr. Can Chen, CEO of DigiRed, said that BarnOne’s platform was able to transport many different signals between the numerous locations easily via the usage of varied SFPs, multiplexers, redundant signal paths and the newly introduced Barnfind’s Stage Box concept that allows cameras and ccu’s to be connected.

“This was a completely new experience for this year’s Tmall event,” said Chen. “Even though the Tmall is an extremely complex environment, we did not have to worry about people accidentally stepping on cables, or any other hiccups since Barnfind easily allows for redundancy in all areas. The BarnStudio software permits us to configure any combination of inputs and outputs at any time. And the new signal redundancy functionality, traditionally only seen in expensive management solutions, is standard from Barnfind. Our clients were overwhelmed with the platform’s quality and functionality.”